Main sections


Quick Access

Diversity Model

The Diversity model systematically visualises all elements, which are required for the successful implementation of Diversity: Business context, understanding (of) Diversity, Diversity goals, analysis, business case, introducing Diversity, mainstreaming Diversity, implementation strategies, and process management. Organisations are already implementing a number of these elements, proving that Diversity is not fundamentally new. But Diversity, and more specifically the model, connects and aligns different approaches and tools in a strategic and synergetic way. The overall focus lies on sustaining success:

organising Diversity, corporate communication, Diversity marketing, business Diversity, monitoring & reporting.

Organising Diversity

Issues and Activities

  • Co-ordinating and networking Diversity activities within an organisation
  • Creating competence centres
  • Responsibility for the Diversity strategy
  • Developing appropriate tools and approaches to facilitate change
  • Internal consulting and services
  • Determining resources required

Our Approaches and Value-Added

  • Analysing current activities and potential networking and synergies
  • Facilitating planning and steering teams
  • Creating and implementing events and other tools to share best practices, knowledge and experiences internally (and externally)
  • Mentoring Diversity champions

Corporate Communication

Issues and Activities

  • Embedding and integrating Diversity into corporate communication in a compre­hensive and all-inclusive way
  • Improving the outreach and effectiveness of Public Relations through differentiation
  • Improving the impact of sponsoring and philanthropy through Diversity

Our Approaches and Value-Added

  • Analysing corporate communication through a Diversity lens
  • Creating and implementing Diversity communication
  • Implicitly integrating Diversity into corporate language and picture language
  • Creating external synergies, e.g. on the European Diversity League

Diversity Marketing

Issues and Activities

  • Diversity marketing approach #1 Differences: Developing the market extensively by consciously utilising differences of consumers
  • Diversity marketing approach #2 p c: Working the market by target groups, consciously avoiding (or breaking) stereotypes
  • Diversity marketing #3 Value-based: Developing the whole market in an open (-minded) way, so that a diversity customer base will be (implicitly) reached

Our Approaches and Value-Added

  • Analysing the current marketing of an organisation through the Diversity lens
  • Highlighting the diversity of (potential) customers or vendors as well as other external stakeholders
  • Workshops Marketing Diversity – Diversity Marketing
  • Developing target group or dealer brochures
  • Training sales staff (and after-sales people, customer relationship staff etc.)

Business Diversity

Issues and Activities

  • Embedding Diversity into the business models and strategies of a company
  • Integrating Diversity into business processes and leadership or management models
  • Including Diversity into accountability models, scorecards etc.

Our Approaches and Value-Added

  • Conducting management workshops
  • Leveraging Best Practices
  • Establishing accountability for mangers (diverse teams, dignity & respect, inclusion)

Monitoring & Reporting

Issues and Activities

  • Supporting overall process management and steering through evaluation
  • Determining overall Diversity goals as well as concrete objectives in different areas
  • Developing metrics, criteria and measurement tools
  • Direct measurement of achievement of objectives or progress made
  • Indirect measurement of benefits reaped or improvements made

Our Approaches and Value-Added

  • Facilitating the development of goals and objectives for Diversity on different levels
  • Supporting the process of developing success measurement systems
  • Designing valid and reliable metrics
  • Carrying out measurements and analysis
  • Developing ongoing reporting systems
  • Communicating the results of measuring and monitoring



Schnellzugriff