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Inhalt

Market & Consumption

Issues and Activities

  • Aesthetics
  • Purchasing power
  • Lifestyle, realities
  • Product affinities
  • Brand awareness
  • Service orientation
  • Media usage / accessibility
  • Consumer preferences and behaviour

Approaches and Value-Added

  • Diversity training for marketing, communication, sales
  • Identification of new (untapped) market potential
  • Auditing sales policies and processes with regard to diverse market needs and consumer requirements


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